MonsterMark
Dedicated LVC Member
http://www.nytimes.com/2009/05/02/us/politics/02enviro.html?_r=1
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Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.”
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Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”
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“Energy efficiency” makes people think of shivering in the dark. Instead, it is more effective to speak of “saving money for a more prosperous future.”
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it is time to drop the term “the environment” and talk about “the air we breathe, the water our children drink.”
[snip]“Another key finding: remember to speak in TALKING POINTS aspirational language about shared American ideals, like freedom, prosperity, independence and self-sufficiency while avoiding jargon and details about policy, science, economics or technology,” said the e-mail account of the group’s study.
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They can't tell the truth because then they can't lie.:Bang
[snip]
Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.”
[snip]
Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”
[snip]
“Energy efficiency” makes people think of shivering in the dark. Instead, it is more effective to speak of “saving money for a more prosperous future.”
[snip]
it is time to drop the term “the environment” and talk about “the air we breathe, the water our children drink.”
[snip]“Another key finding: remember to speak in TALKING POINTS aspirational language about shared American ideals, like freedom, prosperity, independence and self-sufficiency while avoiding jargon and details about policy, science, economics or technology,” said the e-mail account of the group’s study.
[snip]
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They can't tell the truth because then they can't lie.:Bang