These cars are very reliable and have a nice ride which can be adjusted from firm to plush based on your preference. If you keep up with basic maintenance you shouldn't have any big Issues other then the airbag suspension. If it craps out it could be expensive such as on the Mark 8. I have a 97 with 160k+ miles on it and to date it hasn't had any major issues other then the transmission and that was in August of 97. As far as mods go You should consider the Grille and Emblem from the 97 it makes the front of the car look better in my opinion. Also H.I.Ds, Rims, Chrome Pillars, Exhaust, Removing Air Silencer. Those are just a few of the mods you can do. Remember it has the same engine as the Mark so most of the performance things from the Mark will work on the Conti afaik.
I hope that's helped a bit