The STS moniker means Seville Touring Sedan, SLS is Seville Luxury Sedan. CTS is Cadillac Touring Sedan, DTS is Deville Touring Sedan, XLR is Extreme Luxury Roadster, SRX is Sport Rural Extreme. Escalade EXV is Extreme Vehicle, EST, is Extreme Sport Truck. GM will never admit to this, but I will. Cadillac wants their vehicles to represent Caddy, and not a particular model per se, much like MB and BMW. You do not hear folks say, "look at the awesome 328I", but they say, "look at that BMW". Caddy wants the same. Instead of "look at that Eldo" they want folks to say look at the "CADDY". Get my point here? Brand management is what it is called. Cadillac has made huge advances in being "cool", the average age of Caddy owners the last 5 years has dropped by 7 years! Lets hope Lincoln gets "cool" as well. Cool has saved Caddy's ass! Look at the V series cars!
