Reagan was a master at manipulating the media - his PR dept in the white house is the model that is still used to this day, because it was so effective.
From
The Nation...
Ronald Reagan lived a charmed life in many respects, none more so than in his relationship with the news media. Indeed, his accomplishments as President are impossible to understand without recognizing the way he and his advisers turned the media, especially television, into a national megaphone for his policies. Most obituaries of Reagan have noted the decisive role that public relations played in his White House, and it's true that the former actor's PR apparatus pioneered or perfected many of the news-management techniques now taken for granted by press and public alike. The media's own complicity in the process has generally gone unmentioned, however, perhaps because it is journalists who write the obituaries. Although the Reagan White House did not shrink from censoring news, most famously during the 1983 invasion of Grenada, the taming of the media during the Reagan years was mostly self-inflicted.
Reagan's own advisers admitted as much. Reagan was called the Teflon President because blame never stuck to him, an outcome reporters attributed to his sunny personality. But David Gergen, the former White House communications director, told me, "A lot of the Teflon came because the press was holding back. I don't think they wanted to go after him that toughly." Ben Bradlee, former executive editor of the Washington Post, agreed: "We have been kinder to President Reagan than any President...since I've been at the Post."
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