Looking at it straight on it looks cross eyed to me, like it actually bends up and the outer openings point up and at each other. Once you are slightly off angle, it looks good. Would also look better with something behind it, like an intercooler, or like mentioned, some sort of mesh or screen or grille.
They are producing them for a line of modified cars, and put out a feeler to see how many people would be interested. I think the Crown Vic crowd is a little on the...not wanting to spend that kind of money on their cars (cheap). When you can get a slightly abused but fully functional 4 year old car for 7k, a little tough to spend 800 bucks on a bumper cover.
A gen I with 96-98 Cobra inspired bumper cover would look sweet.