Ford's Luxury Pickup Price Less Than Cadillac Model

[hottweelz]

Nov. 30 (Bloomberg) -- Ford Motor Co., the second-largest U.S. automaker, will introduce its first Lincoln luxury division pickup in three years, and the price will be about a quarter less than the cost of a Cadillac pickup from General Motors Corp. The Lincoln Mark LT will start at $39,995 for the two-wheel- drive version and $43,495 for four-wheel drive, Dearborn, Michigan- based Ford said in a statement today. The truck is built using the platform, or major structural components, of the automaker's F-150 pickup. The Mark LT goes on sale in early 2005 and will be assembled at a Dearborn plant that makes the F-150. ``It's the start of Lincoln expanding its product portfolio,'' said Joe Barker, an analyst at CSM Worldwide in Farmington Hills, Michigan. ``It's going to be very profitable'' because it's based on the F-150, he said. ``It will allow Ford to spread F-150 costs'' over more trucks, he said. The F-150 sells for between $19,800 and $36,065. Barker said he didn't have a project projection for the Mark LT.

Lincoln sales declined 13 percent through 10 months this year. The brand's lineup currently is split between cars and sport- utility vehicles. The Mark LT is the brand's second pickup, coming after the Blackwood, which was discontinued in 2002. The new truck will compete with the General Motors Cadillac Escalade EXT, which sells for $53,045. The truck will be the subject of an advertisement during the National Football League's Super Bowl on Feb. 6 that airs on News Corp.'s Fox network. Ford shares fell 6 cents to $14.17 at 10:27 a.m. in New York Stock Exchange composite trading.


This News Story And More Can Be Read By Clicking Here.

 

[Katshot]

Actually, that's kind of a twisted story. Not uncommon in the ultra-competitive world of cars & trucks. Ford would like you to think that thier luxury pick-up is competition for the Cadillac EXT but truth be told, it's not. The EXT is not really a pick-up to start off with, it's really more of a hybrid SUV and that pushes it's price up out of the normal pick-up market.
On the other hand, GM DOES market a REAL luxury pick-up. It's the GMC Sierra 1500 Denali Ext. Cab AWD. It's a REAL pick-up, with a REAL bed and I would think that IT is actually a direct competitor for the Lincoln pick-up. Oh, and BTW, it's priced at $41,905 which brings it in approx. $1500 LESS than the comparable Lincoln model (which is only 4WD vs. the GMC's AWD).

 

[hottweelz]

Wonder how that Ad is gonna run on the SuperBowl... thats some big $$ ... gonna be an awesome commercial