Well I just spent 3 days in the snow on holidays and after going through snow banks and stuff the piece is still on strongly. It hit a couple times on snow banks and seems to be fine because it is flexible, but that isn't to say you couldn't rip it right off if you popped over a big curb or something, you still have to be more careful driving it, but you'll get used to it, deffinately worthwhile. On the way home I think the fastest I went was 175 (km/h, not miles) and it didn't move, I don't think its a problem. I'll post more pictures after I wash my car, but we've all seen how it looks on a dark car, a light one would be interesting. I think it'll still look really nice because of the black in the grille. I don't think I would paint it, too tough to paint a flexible piece and have it stick right, but it is possible.