For a while the right has been defining the debate - they have been able to do this with quick, catchy labels - while avoiding the real debate.
Not so much.
The left has generally defined the debate for generations through their monopoly of academia, news media and the entertainment industry. That continued monopoly has not only allowed them to define the debate in the most partisan and self serving terms imaginable, but has lead to an intellectual laziness and ideological myopia which dismisses any flaws in leftist thought/policy and blame political failings on external factors.
This is demonstrated by the pervasiveness in leftist rhetoric of
narratives that dismiss opposing thought as invalid as well as the redefining of certain ideas such as "pragmatism" in decidedly partisan terms (see the work of Richard Rorty, for instance).
The Right has
occasionally been able to break through and redefine the debate on specific issue on more
fair (meaning
honest) terms but that is the most they have typically been able to accomplish. However, with the erosion of the monopoly in the media, that redefining of the debate toward more fair and honest terms is more common on more and more issues.
Of course, you will not see it like this and claim that the Right has simply defined the debate on terms which unfairly advantage them. However, you will not be able to do this without redefining
this debate on terms favorable to your argument (for instance implying that the claim of "Obama=Hitler" comes from the Right when it
comes from the Left,
a LIE that has been made numerous times on this forum).
Also, that idea of the Right redefining debate on terms favorable to them misses the point that even though the left doesn't have a monopoly on the dissemination of information to the masses, they still dominate the "tools of propaganda" and the Right simply does not have the pull to redefine the national dialog on terms favorable to them. They have been more and more successful at redefining the debate on numerous issue in a way that does
not accept,
a priori that any non-leftist thought is invalid (for instance, the AZ Immigration Law and the Left's attempts to falsely brand support of it as "racist" (consistent with the "Southern Strategy narrative, I might add)).
Unfortunately, someone so caught up in the leftist worldview will have a hard time seeing this truth when they cannot look past their own ideology.