I don't use wix simply because that's what we buy at work, lowest bidder type stuff. I've used purolator's my whole life because that is what my father used. Their Pureone series seems very robust and is covered in what feels like grip tape, and is extremely effective.
You can debate oil filter preferences till you are blue in the face, just one of those things. Fortunately, Youtube is inundated with videos where people have cut them up and inspected the internals. For the most part, the majority seem okay, in all the videos I have seen there hasn't been a clear standout "Winner", however, there has always been the standout "Loser" which is always fram. Even the videos that include the store brand ones like Napa filters put fram to shame.
Here is one, but there are tons.
[video=youtube;bhY6pL8-p64]https://www.youtube.com/watch?v=bhY6pL8-p64[/video]